March is Supply Management Month!!

As most of you are aware, March is Supply Management Month.

The theme for 2006 Supply Management Month is, "Supply Management: Maximizing Opportunities, Managing Risk." This theme made its debut in March 2005 when ISM launched the official supply management image campaign. The image campaign theme is designed to run for several years in order to make a memorable impact on the perception of supply management and raise awareness of the value of the profession.

This year, ISM has placed ads in two national business publications and will be running a radio spot nationwide during 2006 Supply Management Month. Watch for a print ad in BusinessWeek's March 6 and March 20 issues. Watch for a print ad in USA Today on March 24.

This month, on air credits can be heard on National Public Radio (NPR) during select newscasts and programs including "All Things Considered" and "Talk of the Nation." NPR listeners will hear an ISM credit that mentions the Supply Management Month/Image Campaign theme. A second ISM credit will mention Institute for Supply Management as the source of the monthly ISM Report On Business®. Both spots will direct listeners to the ISM Web site. These two on air spots will run nine times a week all throughout March. The on air credit spots will resume in late summer.

For more information on What is Supply Management:  www.ism.ws/AboutISM/MediaRoom/WhatIsSupplyMgmt.cfm

Help us make Supply Management Month a success by spreading the word in your own area and among your business contacts by using the ISM Supply Management Month materials provided below.

• Supply Management Month Information for Members

For more information, contact Jean McHale at 800/888-6276 extension 3143 or jmchale@ism.ws.

Related Resources: Spread the Word - Sharing the Value of Supply Management Inside Supply Management® Debuts Its Redesign! Bring Safety and Profit to Your Supply Chain Just in ETime Newsletter, March 3, 2006 Spread the Word — Sharing the Value of Supply Management

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