Can Creative Vision Help Your Bottom Line?

Author(s):

Carla Stratfold

Christopher Campau

Alma McClain Williams

95th Annual International Conference Proceedings - 2010 - San Diego, CA

Abstract

A trend has emerged to produce stronger creative while stretching marketing dollars. Corporate marketing and procurement divisions are working together and benefiting from each other's respective skill sets. This session will focus on how brand leaders obtain the best creative solutions for on-point brand initiatives. Marketing's unlikely alliance in success is their in-house procurement team. Be prepared to participate in a lively Q&A.