The Reverse Auction: A Strategic Perspective

Author(s):

George Coundouriotis
George Coundouriotis, Category Director, Georgia Pacific Corporation, Email: Gcoundo@gapac.com, Phone: 404-652-2014
Norbert J. Ore
Norbert J. Ore, Group Director, Georgia Pacific Corporation, Email: NorJOre@gapac.com

88th Annual International Conference Proceedings - 2003 - Nashville, TN

Abstract

All too often, the use of reverse auctions has been characterized as simply a tactical tool for rapidly reducing Supplier pricing to break-even or unsupportable levels. In this session, we will analyze and evaluate the reverse auction process and share our learnings from hosting a number of auctions.