How to Conduct Effective Market Analysis: A Vital Part of Sourcing Strategy Development

Author(s):

Ash Bedi, MBA

95th Annual International Conference Proceedings - 2010 - San Diego, CA

Abstract

Understanding supply market dynamics is as important for developing a successful sourcing strategy as defining internal requirements. This workshop illustrates how rigorous market analysis, as part of the sourcing process, can reveal valuable cost reduction and supplier collaboration opportunities in the marketplace.