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1 year access to An Overview of Marketing

Non-Member Price:$119
Member Price:$79

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You are registering for one year of access to this Knowledge Center course, starting the date of purchase.

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

After completing this course, you should be able to:

  • Define marketing and the marketing concept
  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing

Remember: All Knowledge Center courses are active for one year from the date of purchase.

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