Category Planning and Commodity Management in Unprecedented Times

Author(s):

Stegner, Jonathan R.

94th Annual International Conference Proceedings - 2009 - Charlotte, NC

Abstract

This session provides insights and commodity risk management tools to manage the impact of market-driven fluctuations and their subsequent impact on financial metrics. Illustrations include bottom-line results that can be gained from understanding and using Porter's Five Market Forces to protect and enhance financial performance.