Maximizing Your Value-Add: Conducting a Best-in-Class Market Analysis

Author(s):

Harris, Ph.D., George L.
Dr. George L. Harris, President, Calyptus Consulting Group, Inc., 781-674-0041; gharris@calyptusgroup.com

93rd Annual International Conference Proceedings - 2008 - St. Louis, MO

Abstract

Completing a market analysis is one of the most critical tasks for supply management staff. There is little coverage of the elements of a market analysis to give guidance and templates. This workshop will describe the elements and content of an appropriate analysis, and will provide product and non-product examples.