The New Customer of Choice Imperative: Ensuring Supply Availability, Productivity Gains, and Supplier Innovation

Author(s):

Bew, Robyn
Robyn Bew, Senior Director, Corporate Executive Board

92nd Annual International Conference Proceedings - 2007 - Las Vegas, NV

Abstract

Learn how to build and maintain "customer of choice" status with critical suppliers — without compromising on price, and even in the absence of large-volume orders. This workshop provides sourcing and supply executives with practical tools based on approaches of world-class companies, and share findings from in-depth research with senior sales executives.