Creating Strategic Value through Trust: Results from Practitioner Surveys
Stanley E. Fawcett, Ph.D.
Stanley E. Fawcett, Ph.D., Donald L. Staheli Professor of Supply Chain Management, Marriott School of Business, Brigham Young University, 801/422-5890; firstname.lastname@example.org
Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Professor of Marketing, University of Southern Mississippi, 601/266-4634; email@example.com
91st Annual International Conference Proceedings - 2006 - Minneapolis, MN
Given the increased recognition of trust as a valuable strategic and operational resource, it is critical to assess and evaluate trust-related dimensions in the supply chain. Trust measurement has evolved into a strategic, value-adding tool for progressive supply teams. The paper pinpoints the diversity of trust as an essential decision making tool in dynamic supply organizations. More specifically, results of what practitioners say regarding trust assessment in supply chains is reported.