Doing Business in Asia

In Vietnam, three objectives steer most business transactions: Save face in front of your peers and counterparts, build consensus among the team and come out on top in the win-lose game of negotiating. If this sounds like a challenge — it is.

To prepare you for your next trip to Vietnam, eSide has compiled a list of expert business etiquette tips, from culturally aware meeting-planning principles, to potential language roadblocks to watch out for, to strategies for sealing the deal.

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