Dr. Dr. habil. Ulli Arnold
Dr. Dr. habil. Ulli Arnold, Professor of Business-to-Business Marketing and Supply Management, University of Stuttgart, Germany 70174, +49/711/121-3161, firstname.lastname@example.org
Eberhard E. Scheuing, Ph.D., C.P.M., A.P.P.
Eberhard E. Scheuing, Ph.D., C.P.M., A.P.P., NAPM Professor of Purchasing and Supply Leadership Emeritus, St. John’s University, New York 11439, 480/471-7393, Ebscheuing@aol.com
In this paper, we will analyze Supply Chain Management(SCM) to emphasize the need for a process view and the integration of all contributors within a specific value chain. We will show the basic SCM modules relevant for successful adoption and refer to successful SCM concepts used in manufacturing and retailing. Four German case studies provide useful insights into these two sectors. Retailers implement SCM in the form of Efficient Consumer Response (ECR) approaches.