Fast Cycle Change in Supply Chain Systems: Maneuvering Through the Maze

Author(s):

Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Chair and Professor of Marketing, University of Southern Mississippi, Hattiesburg, MS 39406, 601/266-4634, alvin.williams@usm.edu

87th Annual International Conference Proceedings - 2002 - San Francisco, CA

Abstract

Given the rapidity of change in supplier and customer markets, supply professionals are forced to integrate and adapt many processes and behaviors to remain competitive. Since the only real source of sustainable competitive advantage is the supply organization’s capacity to adapt to marketplace dynamics, it is imperative that firms implement systems that accommodate change comfortably and insightfully. The presentation focuses on fast cycle change as a means of handling the enormous demands of intra- and inter-chain competitive behaviors.