Rita Cardenas, C.P.M, A.P.P.
Rita Cardenas, C.P.M, A.P.P., Account Executive, Bank of Montreal, Houston, TX 77388, 281/353-2713, Rita.firstname.lastname@example.org
Most B2B activity to date has centered on on-line exchanges and auctions, and most observers have assumed that these electronic marketplaces would come to dominate the B2B landscape. Once you look beyond the hype, you quickly see that most Internet exchanges are floundering. Use of the Internet to facilitate commerce among companies promises vast benefits: dramatically reduced costs, greater access to buyer and sellers, improved marketplace liquidity, and a new array of efficient and flexible transaction methods. But if the benefits are clear, the part to achieving them is anything but. The B2B market is still in its infancy, and the structure and players remain in rapid flux. This presentation examines the model for the future shape of B2B and how it will evolve on the Internet.