Stanley E. Fawcett, Ph.D.
Stanley E. Fawcett, Ph.D., Donald L. Staheli Professor of Supply Chain Management, Brigham Young University, 801/422-5890; email@example.com
Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Chair and Professor of Marketing, University of Southern Mississippi, 601/266-4634; firstname.lastname@example.org
Given the panorama of activities, processes, and systems constituting supply chains, it is incumbent upon each entity in the chain to fully understand the critical success factors and how they interact. While each link in the chain plays a pivotal role, the connectors are equally critical to sustained supply accomplishments. Trust is the most essential connector for success – all other relationship-building bridges are founded on trust. Therefore, the session highlights the dimensions of trust, trust-building strategies, and practical suggestions for using trust as a tactical, operational, and strategic instrument of supply success.