Author(s):
Richard G. Weissman, C.P.M.
Richard G. Weissman, C.P.M., Assistant Professor, Endicott College, Beverly, Massachusetts, 978-232-2269; rweissma@endicott.edu
Many supply chain management processes focus strongly on supply side issues, underestimating the critical link of supplier performance to customer satisfaction. Organizations must eliminate functional barriers and develop operating plans that integrate the needs and requirements of both customers and suppliers in order to ensure the success of both.