Understanding and Assessing Supply Chain Trust: The Inside Story

Author(s):

Stanley E. Fawcett, Ph.D.
Stanley E. Fawcett, Ph.D., Donald L. Staheli Professor of Supply Chain Management, Brigham Young University, 801/422-5890; sfawcett@grifflink.com
Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Chair and Professor of Marketing, University of Southern Mississippi, 601/266-4634; alvin.williams@usm.edu

89th Annual International Conference Proceedings - 2004 - Philadelphia, PA

Abstract

Trust is the fundamental building block of organizational success, both internally and externally. Given this elevated status, it is essential for supply professionals to dissect, analyze, and manage the constituents of trust. The workshop addresses trust as an essential managerial tool that encourages commitment and performance. Among the highlights of this session will be the administration of an actual supply chain trust assessment tool.