Fightin' for Our Lives: Supply Managers on a Marketing Mission

Author(s):

Marilyn Gettinger, C.P.M.
Marilyn Gettinger, C.P.M., MBA, President, New Directions Consulting Group, 908/709-0656; mgettinger@aol.com

89th Annual International Conference Proceedings - 2004 - Philadelphia, PA
Abstract

Supply professionals are experiencing various levels of acceptance within their organizations. Many purchasing professionals find themselves still unknown and unappreciated by both their senior managers and their internal customers. Others are acknowledged by senior management as critical to the competitive edge their organizations are seeking. Supply managers can no longer wait to be discovered. If procurement is to survive, it is up to those working in the profession to make it happen. Even those respected today, may find themselves unknown tomorrow.

Fightin' for Our Lives: Supply Managers on a Marketing Mission — 20 KB (PDF)