Enhancing Supply Competitiveness through Innovation and Branding

Author(s):

Alvin J. Williams, Ph.D.
Alvin J. Williams, Ph.D., Chair and Professor of Marketing, University of Southern Mississippi, 601/266-4634; alvin.williams@usm.edu

89th Annual International Conference Proceedings - 2004 - Philadelphia, PA
Abstract

Sustaining the competitive edge in an ever-demanding environment is a critical supply success factor. To ensure the likelihood of sustained competitiveness, supply must embrace both innovation and branding as paths to triumph. Understanding how to maintain competitive supply posture is one of the most essential demands of an enlightened supply professional. The session details the mechanics of how to apply this mindset to supply environments at various levels of development.

Enhancing Supply Competitiveness through Innovation and Branding — 19 KB (PDF)