Handfield, Ph.D., Robert B.
McKenzie, Ph.D., J. Lehr
More organizations are beginning to see the term "customer of choice." But what, exactly, does this mean? Learn strategies that can be used to assess how customers see an organization. See how becoming a customer of choice can benefit your organization. Learn the risks of not striving toward this objective. Finally, discover a process model that organizations can use to assess their CoC status, identify the gaps and take action to improve your status and relationship with critical suppliers.