Sourcing and Managing Marketing Agency Spend

Author(s):

Lindstrom, Marika
Marika Lindstrom, Director Global Business Services, Global Supply Management, AMD Inc., 512/934-8465, marika.lindstrom@amd.com

93rd Annual International Conference Proceedings - 2008 - St. Louis, MO
Abstract

Supply Management organizations have established Strategic Sourcing as a mainstay in regards to negotiating favorable prices and terms. However, developing an effective and ongoing Alliance Management program is a vital part of the sourcing process that is often overlooked or under valued.

Sourcing and Managing Marketing Agency Spend — 40 KB (PDF)