Winning Business Cases: How to Develop, Structure, and Present Them

Author(s):

Crimi, Thomas A.
Thomas A. Crimi, Learning and Development Coordinator, ChevronTexaco Overseas Petroleum Corp., Houston, TX 77010, crimita@chevrontexaco.com
Kauffman, Ralph G.
Ralph G. Kauffman, Associate Professor, University of Houston-Downtown, Houston, TX 77002, Kauffmanr@uhd.edu

92nd Annual International Conference Proceedings - 2007 - Las Vegas, NV

Abstract

How do you convince management that your action proposal for supply chain improvement will significantly support corporate strategies? By developing an air-tight business case! This session explains how to successfully develop, structure and present a case. A step-by-step plan illustrates how to frame opportunities, cultivate stakeholders, and secure management support. Lessons learned will also be provided.