Buying Under the Influence

Author(s):

Birou, Ph.D., Laura
Laura Birou, Ph.D., Senior Consultant, ADR North America, 734-216-6771, laura.birou@adrna.com

92nd Annual International Conference Proceedings - 2007 - Las Vegas, NV

Abstract

Do you know how easy it is to be influenced, particularly in buyer-seller relationships? Learn the six demonstrated methods of influencing human behavior that operate in all societies and impact the dynamics of interpersonal relationships, especially those of the buyer-seller.