Activism and Public Relations Basics for Supply Management

Author(s):

Patterson, Ph.D., C.P.M., A.P.P., James L.
James L. Patterson, Ph.D., C.P.M., A.P.P., Director and Associate Professor of Management, Western Illinois University – Quad Cities Executive Studies Center, 309/762-9481; JL-Patterson2@wiu.edu

92nd Annual International Conference Proceedings - 2007 - Las Vegas, NV

Abstract

This session will provide supply managers with basic insights and awareness of potential repercussions and supply base disruptions that can be encountered when interacting with social activist, special interest, and media groups upset at supplier business practices. Several effective strategies of how to deal with activists will be presented.