Audrey Goins Brichi
Audrey Goins Brichi, Manager, Supplier Diversity / Small Business Programs, Chevron Corporation, San Ramon, CA (925) 842-2022, www.chevron.com, firstname.lastname@example.org
Darlene L. McKinnon
Darlene L. McKinnon, Deputy District Director, U.S. Small Business Administration, San Francisco, CA 94105, (415) 744-8475, www.sba.gov, Darlene.email@example.com
Abstract. Doing "business as usual" is no longer acceptable. Mergers, acquisitions, bundling, leveraged services, and electronic commerce require small businesses to have advanced skills to deliver goods and services to technology-savvy consumers, large businesses and government organizations. This presentation will describe specific tools to help small businesses achieve these goals. Chevron Corporation and the Small Business Administration have partnered to provide continuing assistance to suppliers allowing them to obtain skills and learn processes that will increase their overall effectiveness and value to the supply chain. Their initial partnership focused on delivery of basic skills through a facility-based Entrepreneur Center. Businesses could develop marketing plans, web sites, financial plans and other basic tools.
The relationship has moved to the next level with an increased focus on technology, and electronic commerce. This is in response to the growing need to help small, minority businesses keep pace with the changing face of business. Presenters will describe (a) a new model of delivery of technology services to small businesses and (b) provide concrete examples of ways that other large businesses and government agencies can provide similar assistance in their districts. A complete bibliography of resources will also be provided to assist those interested in developing suppliers or enhancing their own supplier diversity / small business procurement processes.
Background. Chevron has supported small business training and outreach in partnership with the U. S. Small Business Administration for the past 4 years. Chevron and other corporate partners including, Microsoft, Hewlett Packard, Compaq, Cisco Systems, Sun Microsystems have provided equipment, training support and marketing outreach at the SBA's Entrepreneur Center located at 455 Market Street — San Francisco. The SBA expanded its outreach to the Silicon Valley with the launch of a new Entrepreneur Center in downtown San Jose in early October 2000. Current partners include the City of San Jose, Cisco Systems, IBM, Microsoft, Bank of America, United Parcel Service and others. Chevron has launched several technology-based exchanges in year 2000 including Petrocosm, Retailers Market Exchange, Silicon Valley Oil Company and others. This partnership allows small business owners, Chevron suppliers and dealers to acquire the skills necessary to effectively participate in these partnerships.
An Expanded Training Model — Technology at the Forefront. The Cisco SBA Entrepreneur Center uses an enhanced training model that brings many facets of support for Small Business under one roof. SBA provides its full array of programs and services while ethnic chambers of commerce, corporations, on-site lenders, and non-profit organizations all work to provide state of the art training and support. A full suite of programs are available including:
Chevron's Stake in the Program — An Example of Success. Chevron has identified e-business strategy development as a key priority for success. Energy Network, an e-publication of the Energy Intelligence Group cited examples of the Company's leadership and initiative in the areas of procurement and venture capital. In November 2000, Smart Business Magazine picked 50 companies that leverage technology by making sense of the Internet. Chevron ranked number 13.
Chevron plans to offer focused training sessions that will leverage the strengths of its own internal programs — Chevron Retailers Alliance, Chevron Business Electronic Support Tools, Chevron University — and those of the partners at the Entrepreneur Center.
Chevron's involvement in the Entrepreneur Center will allow small businesses to more effectively use the tools provided by these trends. This model represents the new wave in training where partners with different but significant strengths come together for a common purpose — training and economic empowerment of the Small Business Community.
The following selected resources may be valuable to those interested in providing additional technical resources to small businesses. Given the focus on providing high tech information — resources are listed as website URLs in addition to traditional bibliographical entries: