NewsLine
February 2000, Vol. 12, No. 2

In This Issue Members Only Content

In an effort to encourage growth in the C.P.M. and A.P.P. programs, and to promote the updated C.P.M. Exam and new A.P.P. Exam, NAPM has initiated a comprehensive certification and accreditation marketing plan. This commitment requires the allocation of additional financial and human resources. The 1999/2000 budget includes significantly increased resources for advertising, direct-mail campaigns (to potential candidates and management), trade shows, and other marketing activities. In addition, a full-time NAPM staff member is now dedicated solely to certification marketing.

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