NewsLine
February 2000, Vol. 12, No. 2

In This Issue

In an effort to encourage growth in the C.P.M. and A.P.P. programs, and to promote the updated C.P.M. Exam and new A.P.P. Exam, NAPM has initiated a comprehensive certification and accreditation marketing plan. This commitment requires the allocation of additional financial and human resources. The 1999/2000 budget includes significantly increased resources for advertising, direct-mail campaigns (to potential candidates and management), trade shows, and other marketing activities. In addition, a full-time NAPM staff member is now dedicated solely to certification marketing.

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