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NewsLine
August 2008, Vol. 20, No. 8

Spread the Word — Sharing the Value of Supply Management Members Only Content

Early preparation can sometimes be the key to implementing a successful public relations campaign. When an affiliate has a large annual event, careful planning can greatly increase the opportunity for publicity. Specifically, Supply Management Month is an annual event that can attract several news outlets — and there are techniques that can help increase the chance of good coverage.

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