December 2007, Vol. 19, No. 12

Bright Idea Members Only Content

Some of ISM's affiliates have expressed an interest in developing a membership survey, but don't know where to begin or whether it's even worth the effort because participation is typically low. That is a question only your affiliate board can answer. Developing a quality survey not only takes time and money (if you purchase Web-based survey software), it takes knowing exactly what you want to accomplish.

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