June 2007, Vol. 19, No. 6

Spread the Word — Sharing the Value of Supply Management Members Only Content

Public service announcements (PSAs) are a great publicity tool for non-profits. Radio/TV stations accept PSAs from a variety of organizations and will donate space to non-profits. The radio/TV station decides whether or not to accept the PSA and also will determine when it will air. For example, PSAs are often dropped into programming when spaces arise due to unsold commercial air time.

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