February 2007, Vol. 19, No. 2

Spread the Word — Sharing the Value of Supply Management Members Only Content

Newsrooms are inundated with media advisories and news releases. It can be a challenge to make your affiliate's news releases stand out when editors and reporters receive dozens or even hundreds every day. In the past, the goal was to keep your news release out of the dreaded "cylindrical file." Today, it's a matter of thwarting the "Delete" key.

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