International Journal of Purchasing and Materials Management

The Cross-Functional Imperative: The Case of Marketing and Purchasing Members Only Content

As purchasers increasingly seek ways to enhance performance in interfunctional work teams, it is essential to understand how and why various functions interact in a given manner. This article underscores how marketing and purchasing can learn from each other to heighten effectiveness and goal attainment. In particular, specific areas in which the two functions share commonalities are highlighted.

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