While there have been numerous attempts over a number of years to describe and analyze various aspects of the industrial buying process, comparatively little has been done to determine the effects of general product-related factors on the choice of products by buyers. This article examines effects on the product evaluation and choice process of several such factors. Using a group of representative products, the effects of product application, general product type, and certain aspects of the buying environment are determined and analyzed. Implications for industrial buyers and for their product preferences are discussed.
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