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Journal of Supply Chain Management

"Supply Chain Management: It's All About the Journey, Not the Destination" By Lisa M. Ellram, Ph.D., and Martha C. Cooper, Ph.D.,, Winter 2014, Vol. 50, No. 1, p.

Supply Chain Management: It's All About the Journey, Not the Destination

Journal of Supply Chain Management Copyright © January 2014, by the Institute for Supply Management, Inc.

Author(s):

Lisa M. Ellram, Ph.D.,
is the Rees Distinguished Professor of Supply Chain Management in the Department of Marketing at the Farmer School of Business at Miami University in Oxford, Ohio;

Martha C. Cooper, Ph.D.,
is a professor emeritus of marketing and logistics at the Fisher College of Business at The Ohio State University in Columbus, Ohio.

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