"Supply Chain Management: It's All About the Journey, Not the Destination" By Lisa M. Ellram, Ph.D., and Martha C. Cooper, Ph.D.,, Winter 2014, Vol. 50, No. 1, p.
Journal of Supply Chain Management Copyright © January 2014, by the Institute for Supply Management, Inc.
Lisa M. Ellram, Ph.D.,
is the Rees Distinguished Professor of Supply Chain Management in the Department of Marketing at the Farmer School of Business at Miami University in Oxford, Ohio;
Martha C. Cooper, Ph.D.,
is a professor emeritus of marketing and logistics at the Fisher College of Business at The Ohio State University in Columbus, Ohio.