Business life is littered with examples of good intentions, broken promises, and disgruntled shareholders. Very often, the grand projects of CEOs have been based upon expert advice and opinion. Every year, a new business idea becomes "hot" and, as a result, spreads like a contagion through the boardrooms of major corporations. In its 75-year anniversary issue, Harvard Business Review charted the history of such business fads. While the survey showed that some of the ideas had clearly become established (indicating their commercial utility), most had not, and even those that had survived had frequently done so in somewhat modified form (HBR 1997).
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