This article explores the stimulation behavior of importing firms based on a random sample of 100 Cypriot distributors purchasing from abroad. The findings revealed that the primary factors relating to import motivation were internal-proactive, with sales, profits, and growth stimuli ranked in top positions. Principal components analysis of the initial list of import stimuli produced five underlying dimensions, with "corporate gains/benefits" being the strongest. In examining the effect of internationalization parameters on each of these dimensions relatively significant results were observed, particularly for factors measuring the firm's financial performance in relation to sales of imported goods.
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