When considering strategic alliances as a supplier model, the big questions are: "What products or services are ripe for an alliance? Which suppliers will make the best alliance partners? How should a purchasing organization structure its effort to evaluate and consider this type of model?" All of these issues will have to be examined thoroughly. In the article, "A Case Study of Successful Partnering Implementation," Lisa M. Ellram and Owen R.V. Edis offer a five-phase process which illustrates the development and evolution of purchasing relationships. See the box below.
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