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NAPM InfoEdge
December 1996, Vol. 2 No. 4

The Legal Aspects of Consortiums Members Only Content


By marketing definition, consortiums are combinations of competitors. Consortiums must operate with careful regard to the federal and state laws to which they are subject, particularly antitrust laws, lest the individuals and organizations participating in the consortium open themselves to criminal liability. Antitrust law is complex, but most consortiums can safely operate by adhering to certain rules, which include:

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