Marketing your affiliate is necessary in order to obtain new members in economic sectors not currently served by NAPM. But what does marketing your affiliate mean? It means selling the benefits of membership in NAPM. Although there are various ways to do this, one prime tool that can assist you in marketing your affiliate is the plan Procedures for Creating, Publishing, and Using a Marketing Plan for NAPM Affiliates, by Robert A. Kemp, Ph.D., C.P.M. - a model marketing tool distributed at the NAPM district summer workshops. The marketing plan lists some steps that every affiliate can take to identify markets in its own area, as well as ways to contact potential members you want to recruit in those markets.
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