--- To enhance the value and performance of procurement and SCM practitioners and their organizations worldwide ---

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Are You Final-Customer Focused? Members Only Content

Discover the importance of knowing your organization's final customer. No one is arguing the fact that it's the job of marketing and/or sales to understand, research, and have ongoing contact with the end customer — whether commercial or consumer. However, marketing and purchasing and supply increasingly are working more closely in an effort to meet the varied needs of the final customer.

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