--- To enhance the value and performance of procurement and SCM practitioners and their organizations worldwide ---

Purchasing Today

Making Market Analysis Strategic Members Only Content

Need to bulk up your organization's negotiating strength? Try strategic market analysis.

Please log in to see the content.

Rate and Review this item

Rate this item:

Log in to rate or review this item.

Robert Goss, April 08, 2013

Reading this article 15 years after publication and it continues to have relevance. Universities with Majors in Supply Chain or Procurement should, as a must, require learning Porter's Five Forces and how one might apply the model in developing supply strategies and in preparation for negotiation. Really wish the "Box Page 8" was available for viewing as any tool or added insight would be welcome.