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Strategy: A View From The Top, 4th Edition is designed to be a practical guide for executives, MBA and Executive MBA students, and serves as critical background reading for a wide variety of strategic scenarios. As a focused, highly readable, top-management perspective, the book links strategy formulations to implementation and organizational change. With a greater focus on knowledge and brand value as strategic resources, it offers an expansive section on industry evolution and implications for crafting strategy.
Content: Exam 3
Item Number: B107
Number of Pages: 240
Date Published: 2011
Shipping Weight: 2 lbs.