The Social Supply Chain - Part 1 - Podcast



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Title: The Social Supply Chain — Part 1

Length: 7 minutes
Type: Solo

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Tim Minahan is chief marketing officer for Ariba, Inc. In this role, he is responsible for the design and execution of the company's global marketing programs, including branding, corporate communications, marketing communications, product marketing, web marketing, sales training and development, sales support, demand generation, and analyst relations.

Mr. Minahan joined Ariba from Procuri, Inc., where he served as senior vice president of marketing and worked closely with the executive leadership team in shaping the strategic direction of the company's growth. With a focus on supporting sales, Mr. Minahan was responsible for raising the visibility of Procuri, assisting with product strategy; articulating the value proposition of the company and its solutions; and devising and executing new company initiatives.