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The Real World (Today and Tomorrow): Social Media on the Front Line - Podcast

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Title: The Real World (Today and Tomorrow): Social Media on the Front Line

Length: 1 hour 30 minutes
Type: Panel Discussion


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Image of Lara Nichols.

Lara Nichols is Senior Director, Global Partner Strategies at Tyco International. Ms. Nichols is a results-driven business executive with a strong background in leadership development, technology management, business process engineering, program design, change management, global service delivery, technology and business process outsourcing and offshoring, supplier and risk management, merger and divestiture strategies and asset management. She has held key executive leadership and pivotal organizational transformation roles that have contributed significant value and ROI to multibillion-dollar organizations of Global Fortune 200 companies.

Ms. Nichols is credited with founding Tyco's IT supply management program, asset management program and globalization strategies effort to support central delivery of back office operations.

Prior to joining Tyco in 2005 Ms. Nichols' career includes ten years of progressive responsibilities at Wachovia Bank, now a subsidiary of Wells Fargo Financial Services. Notable roles include Vice President and Director of the bank's centralized IT Architecture Shared Service centers, Vice President and Chief Sourcing / Procurement officer for Technology and Operations and Vice President Advanced Technology Group.

An advocate for continuous learning and giving back, Ms. Nichols is a member of Tyco's Diversity and Inclusion council, sits on the Supply Chain Management undergraduate advisory board for Rutgers University and serves on The Conference Board's Globalization Council. Ms. Nichols serves as a mentor, a guest lecturer and a community volunteer.

Ms. Nichols' expertise in the field of leadership and expertise in technology supply chain has been profiled in several trade publications and through industry and educational communities world-wide. Writing is a favorite pastime and Ms. Nichols uses blogging (at, Facebook, Twitter and Linked In to keep in touch and she invites you to connect.

Image of Daliah Saper.

Daliah Saper is a member of the Illinois Bar and both the General Bar and Trial Bar of the U.S. District Court for the Northern District of Illinois. She has handled high profile cases and is regularly interviewed on national TV, radio, and in several publications including: Fox News, CNBC, ABC News, The Chicago Tribune, WGN Radio, NPR, and a slew of smaller websites. She has repeatedly received the honor of being named a "Rising Star" by Super Lawyers magazine, is recognized as a leading Media and Entertainment lawyer by Chambers and Partners, featured on the cover of TheXemplar magazine, profiled by the Chicago Law Bulletin, and was recently nominated for the prestigious ATHENA Young Professional Leadership Award. She is on the faculty of PLI, Practicing Law Institute, and has been selected by Harvard Law School's Berkman Center for Internet & Society to be a member of Harvard's new Online Media Legal Network (OMLN). Daliah is also an adjunct professor at Loyola University Chicago School of Law, teaching a Sports and Entertainment law course.

Daliah received her J.D. from the University of Illinois College of Law, where she was a staff member on the Journal of Law Technology and Policy and served as President of the Intellectual Property Law Society. Her work experience includes positions at Brinks Hofer Gilson and Lione, a large intellectual property law firm; Lawyers for the Creative Arts, a non-profit organization assisting artists; and the Anti-Defamation League, a civil rights organization. She has also worked at Playboy Enterprises, Inc., assisting with the maintenance and enforcement of Playboy's global trademark portfolio.

Prior to starting her own firm, Daliah gained experience as a commercial litigator and negotiated settlement agreements on behalf of individuals sued by the Recording Industry Association of America. She also served as Vice President and in-house counsel of diLuce Productions, Inc., a Chicago based public relations and marketing consulting firm specializing in event production.

Adrian Gonzalez is the founder and president of Adelante SCM, a peer-to-peer learning, networking, and leadership development firm that enables supply chain and logistics executives to share knowledge, advice, and best practices with each other in a private, trusted, and solicitation-free environment. He is also the Director of Logistics Viewpoints, a leading blog focused on providing logistics professionals with clear and concise analyses of logistics trends, technologies, and services.

Over the past 13 years, Adrian has conducted extensive research on transportation management, logistics outsourcing, global trade management, social media, and various other supply chain and logistics topics, and he has led consulting projects for manufacturing, retail, 3PL, and technology clients.

Adrian is a recognized thought leader in how social media will transform supply chain and logistics process, and he has led many workshops on the topic and has authored various reports and blog postings on social media, including:

  • Is Social Media in Supply Chain Management a Waste of Time?
  • Supply Chain Executives Define Social Media Too Narrowly
  • Lesson from Pink Slime Incident: Social Media is a Supply Chain Risk
  • Relationships Matter: Social Media and Transportation
  • Mobile + Social Media = Supply Chain Innovation
  • Rethinking CRM: Social Media at a 3PL
  • Supply Chain Twitter
  • Facebook in Supply Chain Management
  • A Social Media Approach to B2B Connectivity and Commerce
  • Social Media Definition Wars, Etc.
  • Why IT Blocking Social Media Sites is Futile (and The Wrong Approach)

Prior to his current roles, Adrian held various leadership positions at ARC Advisory Group, Motorola, Polaroid, and Clare. Adrian speaks frequently at industry events and conferences and is regularly quoted in industry publications. He is also a member of the Council of Supply Chain Management Professionals.

Adrian has a B.S. degree in Materials Science and Engineering from Cornell University. He also earned a Graduate Certificate in Supply Chain Management from Northeastern University, where he now serves as an adjunct instructor in their Executive MBA program.