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Social Media: A Waste of Time or A Catalyst for Supply Chain Innovation? - Podcast

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Title: Social Media: A Waste of Time or A Catalyst for Supply Chain Innovation?

Length: 1 Hour 15 minutes
Type: Solo


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Adrian Gonzalez is the founder and president of Adelante SCM, a peer-to-peer learning, networking, and leadership development firm that enables supply chain and logistics executives to share knowledge, advice, and best practices with each other in a private, trusted, and solicitation-free environment. He is also the Director of Logistics Viewpoints, a leading blog focused on providing logistics professionals with clear and concise analyses of logistics trends, technologies, and services.

Over the past 13 years, Adrian has conducted extensive research on transportation management, logistics outsourcing, global trade management, social media, and various other supply chain and logistics topics, and he has led consulting projects for manufacturing, retail, 3PL, and technology clients.

Adrian is a recognized thought leader in how social media will transform supply chain and logistics process, and he has led many workshops on the topic and has authored various reports and blog postings on social media, including:

  • Is Social Media in Supply Chain Management a Waste of Time?
  • Supply Chain Executives Define Social Media Too Narrowly
  • Lesson from Pink Slime Incident: Social Media is a Supply Chain Risk
  • Relationships Matter: Social Media and Transportation
  • Mobile + Social Media = Supply Chain Innovation
  • Rethinking CRM: Social Media at a 3PL
  • Supply Chain Twitter
  • Facebook in Supply Chain Management
  • A Social Media Approach to B2B Connectivity and Commerce
  • Social Media Definition Wars, Etc.
  • Why IT Blocking Social Media Sites is Futile (and The Wrong Approach)

Prior to his current roles, Adrian held various leadership positions at ARC Advisory Group, Motorola, Polaroid, and Clare. Adrian speaks frequently at industry events and conferences and is regularly quoted in industry publications. He is also a member of the Council of Supply Chain Management Professionals.

Adrian has a B.S. degree in Materials Science and Engineering from Cornell University. He also earned a Graduate Certificate in Supply Chain Management from Northeastern University, where he now serves as an adjunct instructor in their Executive MBA program.