Managing Demand through Effective Forecasting

Thursday, April 19, 2012

For a copy of this webcast, please contact ISM at

This affiliate webcast will focus the value and importance of forecasting in successful purchasing and supply decision-making. While forecasting is seen as mostly of value to manufacturing, supply professionals in non-manufacturing organizations will discover why they should also care deeply about forecasting issues. Viewers of this program will be introduced to selected forecasting methods and tools and develop an awareness of forecasting challenges and pitfalls.

Originally Aired: April 19, 2012

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Lora Cecere

Lora is a Partner with Founder of Supply Chain Insights and the author of enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. Her book, Bricks Matter, will be published in August 2012.

As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery.


John Yuva

John serves as the editor of Inside Supply Management®, the flagship publication of the Institute for Supply Management™ and the authoritative resource for supply management executives in companies of all sectors, shapes and sizes.

John has worked in the publishing industry for more than 15 years — both in newspapers and trade publications. He began his career at ISM in 1999 as a senior writer, and was recently promoted to the role of editor. John holds his degree in English from the University of Northern Iowa.

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