Thursday, February 7, 2008

Preliminary Program Outline

Note: This outline is subject to change before the broadcast.

Segment 1:  What is Market Intelligence?

• What is market intelligence?
• Using market intelligence in category strategy development
• Elements of building a supply market intelligence program
• What are the biggest sources of risk that intelligence should focus on?

Segment 2:  A Closer Look: Implementing Market Intelligence

• Types of information required for market intelligence
• How often should this information be updated?
• Cost information required for market intelligence
• Risks of poor intelligence
• Using market intelligence in negotiation and supplier relationships

Segment 3:  Impact of Market Intelligence

• How are the markets reacting to market intelligence?
• What are the biggest risks in the supply chain from a Wall Street perspective?
• What do analysts believe the greatest risks are in the supply chain?
• Regulatory Issues
• Ethics and Proprietary Information

Segment 4:  Converting Market Intelligence Ideas into Action

• Using market intelligence to achieve competitive advantage
• Getting executive buy-in into the concept
• How to use the information gathered
• What happens when we don't have the information?
• Challenges