Thursday, February 7, 2008
Preliminary Program Outline
Note: This outline is subject to change before the broadcast.
Segment 1: What is Market Intelligence?
- What is market intelligence?
- Using market intelligence in category strategy development
- Elements of building a supply market intelligence program
- What are the biggest sources of risk that intelligence should focus on?
Segment 2: A Closer Look: Implementing Market Intelligence
- Types of information required for market intelligence
- How often should this information be updated?
- Cost information required for market intelligence
- Risks of poor intelligence
- Using market intelligence in negotiation and supplier relationships
Segment 3: Impact of Market Intelligence
- How are the markets reacting to market intelligence?
- What are the biggest risks in the supply chain from a Wall Street perspective?
- What do analysts believe the greatest risks are in the supply chain?
- Regulatory Issues
- Ethics and Proprietary Information
Segment 4: Converting Market Intelligence Ideas into Action
- Using market intelligence to achieve competitive advantage
- Getting executive buy-in into the concept
- How to use the information gathered
- What happens when we don't have the information?