Relationship Management (Supplier and Customer)

Communicating Effectively with Your Supply Base

1. Introduction to Communications
   1. Understand the Need for Communications
   2. How We Communicate
   
   
2. The Foundation of the Communications Process
   1. Organization and Flow Chart
   2. Why Communications is Critical to an Executive
   3. Upside/Downside to Communicating Effectively
   4. Group Activity — Analyzing Your Communications Style
   5. Establishing an Improvement Template
   
   
3. How We Must Communicate to be Received
   1. Do Your Homework—Prepare!
   2. Cater to the Demographics
   3. How Would this Message be Conveyed Best
   4. Identify any Roadblocks to Expressing this Message
   5. Deliver Through Your Audience NOT to Your Audience
   6. Support Your Message with Example and Testimonials
   7. Prepare Your Audience for What is to Come Next
   8. Begin Sharing the Concept or Need
   9. Watch for Key Receptors in the Audience
   10. Allow Questions for Clarification
   
   
4. Sharing Communications with Your Suppliers
   1. Issues and Concerns in the Process
      1. What to Convey
      2. Allowed to Disseminate
      3. Levels of Suppliers Management
      4. Risk to the Company
   2. Value in a Supplier Know That a Vendor
      1. Market Dynamics
      2. Deals in Effect
      3. Relationship — When YOU Need them
   3. Sensitive Information
      1. What Are We Allowed to Share?
      2. Should We Require Counsels Approval?
         1. Non-Disclosure (NDA)
         2. Confidentiality
   4. Would the Supplier Use Such Data Against Me?
      1. Today, with This Organization — No!
      2. Tomorrow, with Another Company — Maybe!
      3. Kenny Rogers Syndrome —
         'You gotta know when to hold them, and know when to fold them.'
   
   
5. Environmental Influence of Communications
   1. Written
      1. Formal
      2. Informal
   2. Oral
      1. Casual Work
      2. Extremely Casual Away From Work
   
   
6. Enhancing Your Personal Skills
   1. Build on Your Strengths
   2. Recognize Your Weaker Areas
   3. Develop a Timeline to Accomplish
   4. Measure the Success via Metrics
      1. Chart the Progress
   
   
7. Conclusion