Onsite Seminar

Strategic Supply Management

Supply Market Intelligence: Integration for Optimization

In this highly interactive working session, participants bring background information for a single category of a product or service to go through the steps of conducting a market research analysis. Review current market portals and information for data collection and analysis during the session.

Participants must bring a laptop computer, prepare background information on a product or service and complete the pre-read assignment prior to the program.

Who Should Attend

Supply management professionals and others who want to improve the effectiveness of their organization's supply chain and/or to identify key research insights and resources for meeting sourcing strategies.

You Will Learn
  • How to build relationships with internal business units to understand their need for market intelligence
  • How to develop a supply market research plan and collect relevant data from primary and secondary sources
  • How to effectively filter market data and create key decision-support tools
  • How to use Web-based portals to effectively access market research
  • How to effectively integrate market intelligence into the strategic sourcing and supplier relationship management process
  • How to develop an actual market research analysis through hands-on experience in working sessions
  • Techniques to effectively monitor supply market conditions and periodically update key stakeholders on changes in the environment that require monitoring
  • Methods for monitoring supply risk and identifying impacts on the business
Course Outline
  1. Address the need for deep supply market intelligence by building competitive intelligence to support the sourcing strategy. Evaluate the threat of supply disruption and its impact on shareholders.
  2. Review how to gather critical market intelligence for mitigating risk and developing a strategy.
  3. Understand stakeholders and develop a market research plan, from requirements to developing a research plan through collecting and analyzing the data and presenting the report.
  4. Develop insights into the global supply chain including political, economic, social, technology and environment.
  5. Use of market intelligence tools: Porter analysis, Pestle analysis, and industry forecasts including demand, technology, capacity, pricing and value stream.
  6. Participate in a working session on category strategy research by discussing, analyzing and presenting a case study.
  7. Integrate market research into strategic sourcing decisions and review the implications for sourcing strategy.
  8. Identify how to manage risk by identifying key performance indicators and triggering events, and develop a contingency plan for single or multiple sourcing options.