ISM's Marketing Effort is Honored for Excellence by Learning Resources Network

FOR RELEASE: December 19, 2002

CONTACT: Kristen Kioa
  ISM Media Relations
  800/888-6276 ext. 3015

(Tempe, AZ) — The Institute for Supply Management™ (ISM) was honored for excellence in the marketing category by the Learning Resources Network (LERN), an international association in lifelong learning. The winning entry was included in a showcase of internationally exemplary programs at the LERN Annual Convention at the Disney Coronado Springs Resort in Florida, December 5-7, 2002. Anita Schuchman, ISM, senior associate, marketing, and project lead submitted the winning entry which was selected for its pioneering technique in marketing using postcards for ISM's entire program promotion. Diane Serpa, ISM, senior associate, communication was the designer on this project.

ISM adopted the postcard campaign in an effort to reach its increasingly sophisticated audience while optimizing its resources. ISM's membership consists of strategic decision makers for major organizations around the world. Based on this profile, ISM felt that using a cost-effective strategy such as a postcard series would allow members to get critical educational information in a direct, fashionable, and timely manner.

Considering today's economic market, LERN believes this postcard technique will only grow — and that the Institute for Supply Management™ has shown itself to be a leader in using the technique effectively. Information about ISM was on display in the convention's Hall of Learning throughout the four-day convention. In addition, the winning program will be featured in future LERN publications and on LERN's Web site.

Judges indicated there was a very high level of excellence in this year's field of nominees. Julie Coates, Vice President of information services for LERN, said this year's award nominations were among the highest quality ever submitted. In selecting programs to be recognized for excellence, Coates said the primary criteria judges used were being at the leading edge of the field of lifelong learning. In addition, judges also applied the following criteria: originality, innovation, appropriateness as a model for other programs, replicability, and measurable outcomes. The awards selection process is very competitive, Coates, said, and it is truly an honor to be selected. The Institute for Supply Management™'s nomination was selected from a field of more than 150 nominations from eight countries.

The Institute for Supply Management™, established in 1915, is the world's leading educator of supply management professionals and is a valuable resource for decision makers in major markets, companies, and government and reflects the increasing strategic and global significance of supply management. For further information, see the ISM Web site at

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