Compelling Events
- Boycott of Business
- Lawsuit
- Loss of Employees
- Loss of Existing Business
- Loss of Investors
- Lost Opportunity to Bid on New Business
- Negative Attention of Advocacy Groups
- Negative Press Coverage
- Negative Public Relations Event
- Regulatory Penalty
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Business Opportunities
- Become Favored Supplier
- Enable Recruitment of New Investors
- Enhance Brand Image
- Enhance Revenue
- Improve Business Operations (better quality, increased efficiencies, etc.)
- Improve Suppliers
- Lower Total Cost of Operations
- Recruit and Retain Customers
- Recruit and Retain Employees
- Retain Shareholders
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